"Estimating Campaign Benefits and Modeling Lift."

Gregory Piatetsky-Shapiro, Brij M. Masand (1999)

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DOI: 10.1145/312129.312225

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Gregory Piatetsky-Shapiro, Brij M. Masand:
Estimating Campaign Benefits and Modeling Lift. KDD 1999: 185-193

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