"A Markov chain model for integrating behavioral targeting into contextual ..."

Ting Li et al. (2009)

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DOI: 10.1145/1592748.1592750

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen:
A Markov chain model for integrating behavioral targeting into contextual advertising. KDD Workshop on Data Mining and Audience Intelligence for Advertising 2009: 1-9

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