"Can Television Advertising Impact Be Measured on the Web? Web Spike ..."

Brendan Kitts et al. (2014)

> Home

Details and statistics

DOI: 10.1145/2648584.2648591

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/kdd/KittsBALLBSSW14
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/kdd/KittsBALLBSSW14
Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake:
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. ADKDD@KDD 2014: 7:1-7:9

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.