"Peeking at A/B Tests: Why it matters, and what to do about it."

Ramesh Johari et al. (2017)

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DOI: 10.1145/3097983.3097992

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Ramesh Johari, Pete Koomen, Leonid Pekelis, David Walsh:
Peeking at A/B Tests: Why it matters, and what to do about it. KDD 2017: 1517-1525

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