"Predictive modeling in automotive direct marketing: tools, experiences and ..."

Wendy Gersten, Rüdiger Wirth, Dirk Arndt (2000)

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DOI: 10.1145/347090.347174

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Wendy Gersten, Rüdiger Wirth, Dirk Arndt:
Predictive modeling in automotive direct marketing: tools, experiences and open issues. KDD 2000: 398-406

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