"Attribution Modeling Increases Efficiency of Bidding in Display Advertising."

Eustache Diemert et al. (2017)

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DOI: 10.1145/3124749.3124752

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/kdd/DiemertMGL17
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  - https://dblp.org/rec/conf/kdd/DiemertMGL17
Eustache Diemert, Julien Meynet, Pierre Galland, Damien Lefortier:
Attribution Modeling Increases Efficiency of Bidding in Display Advertising. ADKDD@KDD 2017: 2:1-2:6

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