"Evaluating online ad campaigns in a pipeline: causal models at scale."

David Chan et al. (2010)

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DOI: 10.1145/1835804.1835809

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/kdd/ChanGGHL10
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David Chan, Rong Ge, Ori Gershony, Tim Hesterberg, Diane Lambert:
Evaluating online ad campaigns in a pipeline: causal models at scale. KDD 2010: 7-16

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