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"Segmentation-based modeling for advanced targeted marketing."
Chidanand Apté et al. (2001)
- Chidanand Apté, Eric Bibelnieks, Ramesh Natarajan, Edwin P. D. Pednault, Fateh Tipu, Deb Campbell, Bryan Nelson:
Segmentation-based modeling for advanced targeted marketing. KDD 2001: 408-413
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