"Word of Mouth: The Effects of Marketing Efforts and Customer Satisfaction."

Xuecheng Yang, Xiaohang Zhang, Feng Zuo (2009)

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DOI: 10.1109/JCAI.2009.45

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Xuecheng Yang, Xiaohang Zhang, Feng Zuo:
Word of Mouth: The Effects of Marketing Efforts and Customer Satisfaction. JCAI 2009: 687-690

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