"Understanding the Atmospheric Cues Effects on Consumer Emotions: A Case ..."

Saliza Aksah et al. (2017)

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DOI: 10.1007/978-3-319-70010-6_39

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-02

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  - conf/ivic/AksahTAHMN17
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Saliza Aksah, Jamaliah Taslim, Maslina Abdul Aziz, Paezah Hamzah, Norehan Abdul Manaf, Zan Azma Nasruddin:
Understanding the Atmospheric Cues Effects on Consumer Emotions: A Case Study on Lazada Malaysia. IVIC 2017: 423-432

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