"What Drives Click-Through Rates of Tourism Product Advertisements on Group ..."

Yanbin Liu et al. (2015)

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DOI: 10.1016/J.PROCS.2015.07.037

access: open

type: Conference or Workshop Paper

metadata version: 2021-02-10

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Yanbin Liu, Ping Yuan, Wei Liu, Xingsen Li:
What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites? ITQM 2015: 221-230

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