"Strategy study to prioritize marketing criteria: an approach in the light ..."

Paula Drumond et al. (2021)

> Home

Details and statistics

DOI: 10.1016/J.PROCS.2022.01.054

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/itqm/DrumondCMSGM21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/itqm/DrumondCMSGM21
Paula Drumond, Igor Pinheiro de Araújo Costa, Miguel Ângelo Lellis Moreira, Marcos dos Santos, Carlos Francisco Simões Gomes, Sérgio Mitihiro do Nascimento Maêda:
Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method. ITQM 2021: 448-455

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.