"How Does Brand Community Identity Affect Brand Loyalty and Brand ..."

Fucheng Zheng et al. (2017)

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DOI: 10.3233/978-1-61499-779-5-205

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-22

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Fucheng Zheng, Ning Zhang, Liqin Yu, Guanfei Li:
How Does Brand Community Identity Affect Brand Loyalty and Brand Recommendation? TE 2017: 205-213

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