"Omnichannel Value Chain: Mapping Digital Technologies for Channel ..."

Rehan Iftikhar, Zohreh Pourzolfaghar, Markus Helfert (2019)

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type: Conference or Workshop Paper

metadata version: 2020-05-26

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Rehan Iftikhar, Zohreh Pourzolfaghar, Markus Helfert:
Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities. ISD 2019

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