"Personalized Persuasion in Online Advertisements: A Case Study of a ..."

Suleman Shahid, Nicole Heise, Sundas Zaman (2017)

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DOI: 10.1007/978-3-319-67687-6_29

access: closed

type: Conference or Workshop Paper

metadata version: 2017-09-21

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Suleman Shahid, Nicole Heise, Sundas Zaman:
Personalized Persuasion in Online Advertisements: A Case Study of a Micro-Funding Website. INTERACT (3) 2017: 433-441

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