"Comparison of consumer purchase intention between interactive and ..."

Jasmina Stoyanova et al. (2015)

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DOI: 10.1109/INISTA.2015.7276727

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

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  - conf/inista/StoyanovaBGM15
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Jasmina Stoyanova, Pedro Quelhas Brito, Petia Georgieva, Mariofanna G. Milanova:
Comparison of consumer purchase intention between interactive and augmented reality shopping platforms through statistical analyses. INISTA 2015: 1-8

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