"A Case Study of Data Mining in Marketing: Developing a System to Identify ..."

Yuefung (Fan) Tam (2010)

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type: Conference or Workshop Paper

metadata version: 2022-02-22

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Yuefung (Fan) Tam:
A Case Study of Data Mining in Marketing: Developing a System to Identify Client Attrition Risk. ICDM (Poster and Industry Proceedings) 2010: 32-36

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