"Measuring Brand Associations through Data Mining: Empirical Study on Fast ..."

Ajayeb Abu Daabes (2013)

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type: Conference or Workshop Paper

metadata version: 2022-02-22

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Ajayeb Abu Daabes:
Measuring Brand Associations through Data Mining: Empirical Study on Fast Food Restaurants Brands. ICDM (Workshops) 2013: 145-152

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