"Towards an Efficient Method of Modeling "Next Best Action" for Digital ..."

Anit Bhandari et al. (2017)

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DOI: 10.1007/978-3-319-62701-4_4

access: closed

type: Conference or Workshop Paper

metadata version: 2017-07-04

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Anit Bhandari, Kiran Rama, Nandini Seth, Nishant Niranjan, Parag Chitalia, Stig Berg:
Towards an Efficient Method of Modeling "Next Best Action" for Digital Buyer's Journey in B2B. ICDM 2017: 45-56

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