"How Does the Use of Mobile Social Platforms Impact Impulsive Buying? A ..."

Mingshu Lyu, Zhenduo Zhang, Baiqing Sun (2021)

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DOI: 10.1145/3485190.3485196

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Mingshu Lyu, Zhenduo Zhang, Baiqing Sun:
How Does the Use of Mobile Social Platforms Impact Impulsive Buying? A Case of Wechat. IMMS 2021: 31-35

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