"Bidding Strategies on Adgroup and Keyword Levels in Search Engine ..."

Huiran Li, Yuguo Lei, Yanwu Yang (2019)

> Home

Details and statistics

DOI: 10.1145/3357292.3357307

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-16

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/imms/LiLY19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/imms/LiLY19
Huiran Li, Yuguo Lei, Yanwu Yang:
Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study. IMMS 2019: 23-27

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.