"How to interact brand and management strategy to create firm value."

Chih-Yi Hsiao, Meng-Wen Hsieh (2019)

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DOI: 10.1145/3357292.3357296

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-16

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  dblp key:
  - conf/imms/HsiaoH19
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Chih-Yi Hsiao, Meng-Wen Hsieh:
How to interact brand and management strategy to create firm value. IMMS 2019: 38-42

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