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"Research on the Influence Factors of Anchor Attributes on Consumers' ..."
Qinyuan Gu, Li Li, Hao Li (2024)
- Qinyuan Gu, Li Li, Hao Li:
Research on the Influence Factors of Anchor Attributes on Consumers' Purchase Decisions in the Context of E-commerce Live Broadcasting. IMMS 2024: 87-93
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