"The Effect of User Generated Video Reviews on Consumer Purchase Intention."

Ya-Wen Yu, Yuchia Natalia (2013)

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DOI: 10.1109/IMIS.2013.143

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Ya-Wen Yu, Yuchia Natalia:
The Effect of User Generated Video Reviews on Consumer Purchase Intention. IMIS 2013: 796-800

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