"A comprehensive model of integrated marketing communication, brand equity, ..."

Michele Andreaus et al. (2014)

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DOI: 10.1145/2637748.2638438

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/iknow/AndreausCFP14
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  - https://dblp.org/rec/conf/iknow/AndreausCFP14
Michele Andreaus, Roberta Cuel, Valeria Franzoi, Diego Ponte:
A comprehensive model of integrated marketing communication, brand equity, and sales. I-KNOW 2014: 31:1-31:4

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