"Factors Affecting Customer Loyalty on Starbucks Malaysia using Binary ..."

Ng Tze Ling et al. (2022)

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DOI: 10.1109/IICAIET55139.2022.9936751

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Ng Tze Ling, Mohd Saifullah Bin Rusiman, Suparman S, Firdaus Mohamad Hamzah, Nur Ain Ebas:
Factors Affecting Customer Loyalty on Starbucks Malaysia using Binary Logistics and Probit Model. IICAIET 2022: 1-5

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