"Case-Based Development of Consumer Preferences Using Brand Personality and ..."

Eric-Oluf Svee, Jelena Zdravkovic (2015)

> Home

Details and statistics

DOI: 10.1007/978-3-319-25897-3_11

access: open

type: Conference or Workshop Paper

metadata version: 2024-05-07

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - conf/ifip8-1/SveeZ15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/ifip8-1/SveeZ15
Eric-Oluf Svee, Jelena Zdravkovic:
Case-Based Development of Consumer Preferences Using Brand Personality and Values Co-creation. PoEM 2015: 159-173

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.