"How to Acquire Customers for Subscription Business Models in Machinery and ..."

Günther Schuh, Calvin Rix, Lennard Holst (2023)

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DOI: 10.1007/978-3-031-43666-6_17

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-14

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Günther Schuh, Calvin Rix, Lennard Holst:
How to Acquire Customers for Subscription Business Models in Machinery and Plant Engineering: Challenges and Coping Strategies. APMS (2) 2023: 243-257

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