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"Can a Product Have a Facebook? A New Perspective on Product Avatars in ..."
Thorsten Wuest, Karl Hribernik, Klaus-Dieter Thoben (2012)
- Thorsten Wuest, Karl Hribernik, Klaus-Dieter Thoben:
Can a Product Have a Facebook? A New Perspective on Product Avatars in Product Lifecycle Management. PLM 2012: 400-410
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