"Consumer attitudes toward online video advertising: An empirical study on ..."

Keng-Chieh Yang et al. (2014)

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DOI: 10.1109/IEEM.2014.7058815

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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  - conf/ieem/YangYHSY14
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Keng-Chieh Yang, Conna Yang, Chia-Hui Huang, Po-Hong Shih, Su Yu Yang:
Consumer attitudes toward online video advertising: An empirical study on YouTube as platform. IEEM 2014: 1131-1135

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