"Applying Social Marketing Theory to develop retargeting and social ..."

Keng-Chieh Yang et al. (2015)

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DOI: 10.1109/IEEM.2015.7385967

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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Keng-Chieh Yang, Chia-Hui Huang, Conna Yang, Chen-Wei Tsai:
Applying Social Marketing Theory to develop retargeting and social networking advertising website. IEEM 2015: 1845-1849

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