"PLS-SEM algorithm in Brand Equity Component."

Nguyen Thi Ngan, Bui Huy Khoi (2021)

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DOI: 10.1145/3475971.3475979

access: closed

type: Conference or Workshop Paper

metadata version: 2023-10-28

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Nguyen Thi Ngan, Bui Huy Khoi:
PLS-SEM algorithm in Brand Equity Component. IECC 2021: 45-51

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