"Marketing Ecosystem: The Dynamics of Twitter, TV Advertising, and Customer ..."

Hikaru Yamamoto, Naohiro Matsumura (2011)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2021-02-05

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Hikaru Yamamoto, Naohiro Matsumura:
Marketing Ecosystem: The Dynamics of Twitter, TV Advertising, and Customer Acquisition. The Social Mobile Web 2011

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