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"Predicting Perceived Brand Personality with Social Media."
Anbang Xu et al. (2016)
- Anbang Xu, Haibin Liu, Liang Gou, Rama Akkiraju, Jalal Mahmud, Vibha Sinha, Yuheng Hu, Mu Qiao:
Predicting Perceived Brand Personality with Social Media. ICWSM 2016: 436-445
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