"No similarity attraction effect of ads on the ambivert, but interaction ..."

Junbeom Park et al. (2014)

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DOI: 10.1145/2557977.2560714

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Junbeom Park, Hongseok Lee, Kang-Woo Lee, Dongsoo S. Kim, Sangyep Nam, Hyunseung Choo:
No similarity attraction effect of ads on the ambivert, but interaction effect between ads and product personalities. ICUIMC 2014: 115:1-115:6

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