"Uplift Modeling for Cost Effective Coupon Marketing in C-to-C E-Commerce."

Akihiro Shimizu et al. (2019)

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DOI: 10.1109/ICTAI.2019.00259

access: closed

type: Conference or Workshop Paper

metadata version: 2020-02-20

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Akihiro Shimizu, Riku Togashi, Antony Lam, Nam Van Huynh:
Uplift Modeling for Cost Effective Coupon Marketing in C-to-C E-Commerce. ICTAI 2019: 1744-1748

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