"The Effect of Online Sales Promotion Strategies on Consumers' Perceived ..."

Yi-Ting Huang, Fei-Fei Cheng (2013)

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DOI: 10.1109/ICSSI.2013.27

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Yi-Ting Huang, Fei-Fei Cheng:
The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness. ICSSI 2013: 91-95

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