"An Empirical Study to Understand the Effect of Email Marketing on ..."

Litinthong Kimixay, Cheng Liu, Xiangdong Liu (2019)

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DOI: 10.1145/3312662.3312669

access: closed

type: Conference or Workshop Paper

metadata version: 2021-09-23

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Litinthong Kimixay, Cheng Liu, Xiangdong Liu:
An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country. ICMSS 2019: 179-183

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