"Study on Lululemon's Marketing Localization Strategy in China Based on the ..."

Weiqi Xu, Yu He (2020)

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DOI: 10.1145/3409891.3409911

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type: Conference or Workshop Paper

metadata version: 2023-11-17

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Weiqi Xu, Yu He:
Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs. ICMECG 2020: 71-79

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