"The Effects of the Fit of Gourmet Internet Celebrities and Their Channels ..."

Hsiu-Chia Ko, Pei-Zhen Lu (2021)

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DOI: 10.1145/3483816.3483822

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-17

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  - conf/icmecg/KoL21
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Hsiu-Chia Ko, Pei-Zhen Lu:
The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: A Meaning Transfer Theory Perspective. ICMECG 2021: 29-35

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