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"The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying ..."

Hsiu-Hua Cheng (2020)

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DOI: 10.1145/3409891.3409895

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-17

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  - conf/icmecg/Cheng20
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Hsiu-Hua Cheng:
The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying in Live Streams. ICMECG 2020: 31-35

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