"Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach."

Key Pousttchi, Dietmar G. Wiedemann (2007)

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DOI: 10.1109/ICMB.2007.61

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Key Pousttchi, Dietmar G. Wiedemann:
Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach. ICMB 2007: 34

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