"A Contribution to Theory Building for Mobile Marketing: Categorizing ..."

Key Pousttchi, Dietmar G. Wiedemann (2006)

> Home

Details and statistics

DOI: 10.1109/ICMB.2006.3

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

- view
  authority control:
- export record
  dblp key:
  - conf/icmb/PousttchiW06
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/icmb/PousttchiW06
Key Pousttchi, Dietmar G. Wiedemann:
A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research. ICMB 2006: 1

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.