"Mobile advertising in the eyes of retailers and consumers - empirical ..."

Hanna Komulainen, Annu Ristola, Johanna Still (2006)

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DOI: 10.1109/ICMB.2006.31

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Hanna Komulainen, Annu Ristola, Johanna Still:
Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment. ICMB 2006: 37

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