"From Loyalty Points to Virtual Currencies: Expanding Loyalty Schemes for ..."

Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-04-08

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Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon:
From Loyalty Points to Virtual Currencies: Expanding Loyalty Schemes for Mobile Platforms. ICMB 2013: 9

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