"The Role of Marketing in the Adoption of New Mobile Services: Is it Worth ..."

Jennifer Blechar, Ioanna D. Constantiou, Jan Damsgaard (2005)

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DOI: 10.1109/ICMB.2005.104

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Jennifer Blechar, Ioanna D. Constantiou, Jan Damsgaard:
The Role of Marketing in the Adoption of New Mobile Services: Is it Worth the Investment?. ICMB 2005: 370-376

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