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"Conform or To Be Cast Out: Quantifying the Effect of Platform Endorsement ..."
Jinyang Zheng, Youwei Wang, Yong Tan (2016)
- Jinyang Zheng, Youwei Wang, Yong Tan:
Conform or To Be Cast Out: Quantifying the Effect of Platform Endorsement and Consumer Generated Reputation in Online Service Marketplace Demand System. ICIS 2016
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