"Ecommerce: Channel or Strategy? Insights from a Comparative Case Study."

Kang Xie et al. (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-12-21

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Kang Xie, JingHua Xiao, Yao Wu, Qing Hu:
Ecommerce: Channel or Strategy? Insights from a Comparative Case Study. ICIS 2014

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