"Advertising Effectiveness on Social Network Sites: An Investigation of Tie ..."

Chen Wen, Bernard C. Y. Tan, Klarissa Ting-Ting Chang (2009)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-12-27

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Chen Wen, Bernard C. Y. Tan, Klarissa Ting-Ting Chang:
Advertising Effectiveness on Social Network Sites: An Investigation of Tie Strength, Endorser Expertise and Product Type on Consumer Purchase Intention. ICIS 2009: 151

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