"To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored ..."

Quan Wang, Beibei Li (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-12-21

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Quan Wang, Beibei Li:
To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored Content Engagement. ICIS 2018

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